The Chofetz Chaim once asked R’ Yisroel’s advice about a well know problem of yeshiva students. When they begin a new tractrate, they are enthusiastic, but when they reach the middle, they lose their patience and their desire to continue learning it to the end.
R’ Yisroel replied, “Let them learn a tractrate as long as they wish. After that, they can turn to a different tractrate, and on another, until they have satisfied their thirst for different tractrates. Then they can return to the first one and eventually complete all the tractrates they have begun.”
From Sparks of Mussar by R Chaim Ephraim Zaitchik
Yearly Archives: 2008
Product placement
Yesterday I was in a Walgreens to pick something and partake in my once a month crazy habit.
After not finding what I had hoped to find, I continued down the candy aisle. I started laughing. The aisle stared out with candy, then progressed to energy/sports bars, and finally there was shelving at the end of the aisle filled with weight-loss products. HaHaHaHa!
This is gevaldik product placement! What better way to get someone to buy a pill to curb your appetite, than to stick it right next to all the candy. It worked for me. I started thinking (for a minute) if I really even needed to be looking any candy, at all? I could use a pill to help me loose weight, or even some exercise. I suppose some people might use the same approach in chinuch in schools or at home. The “let me show you how NOT to act and then maybe you’ll decide that you really don’t WANT to go down that path” approach is often applied when people use terms like “at risk” or “the hashkafic GPS is broken” (my term for “off whatever derech”). From what I’ve read (and heard from people) a major factor in this trend is not is seeing a genuine Simchas HaChaim in people who are Torah observant.
As I left the store I started thinking about what “products” I want my children to “purchase” from me, their teachers, friends, and our community. I recall listening to Rav Moshe Weinberger’s Inspired Parenting series, (either tape 5 or 6), and hearing that our kids notice exactly when and what we are excited about. Rav Weinberger gives two examples:
1) A mother who can’t wait to go shopping with her daughter when there’s an amazing sale, yet doesn’t get excited about Yom Tom
2) A father who goes to a ball game with his son and screams and cheers the whole time, yet during davening Shabbos morning, he can barely get enough energy to say the words in the siddur
I am not against shopping or sporting events, believe me. But, the responsibility we have by having little eyes watching us is great. I see it in my own kids, in different ways. My 8 yr old, who attends shul with me on Shabbos morning, amazed me by sitting down when the man who makes Kiddush for the minyan sat down to make Kiddush for everyone. I was amazed because when I asked him about why he sat, my son told me, “because I see you sit.”
My 5 yr old, when playing with her 15 month old sister often will use the same phrases and gestures that my wife uses when interacting with the baby.
And even the baby will give kisses to her doll or try to kiss the mezuzzah, all because that is she sees. Product placement seems to be key when you have consumers living with you.
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Urgent Tehillim Needed
As received from the Chicago Center for Torah and Chessed:
Please be mispallel for Tinok ben Aviva. Thank you.
Jewthink link
In August, I wrote about the book JEWTHINK by R Avi Shafran.
I tip my black hat to A Simple Jew for schooling me the greatness of tinyurl, which as allowed me to add the text of JEWTHINK to my links list.
Sunday’s Spark of Mussar
While other children in town were learning in cheder, one poor orphan boy went roaming in the streets, for there was no one to pay his tuition. R’ Yisroel insisted that the townspeople pay it. “We have no money,” they argued. “Sell your Sifrei Torah,” thundered R’ Yisroel, “and pay the child’s tuition!”
From Sparks of Mussar by R Chaim Ephraim Zaitchik
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The Brew-ha-ha with Starbucks

Old Navy, Home Depot, and Novardok?
Commenting on the Novardok mussar exercises (see Moment 2 here) designed to work on humility, Rafi G wrote:
I can see how it would humble a person, but isn’t it some sort of chillul Hashem (maybe that category is extreme for this case) or something that Jews are looking so foolish and stupid walking into a hardware store and asking to buy clothes? Doesn’t it make Jews look foolish? I have a hard time believing there is really such an important benefit of humility gained that can justify the overall bad light in which it portrays Jews, and specifically yeshiva students.
This chillul Hashem factor seems to be a big one, I admit. This quote might clear things up about the Alter of Novardok’s methods:
Rav Yosef Yoizel also formulated a special program aimed at helping students break their negative character traits and acquire new ones. This program consisted of various exercises designed to provide students with “spiritual courage”, a courage that would imbue them with the confidence to do whatever was needed to promote Yiddishkeit despite any deterrents that would arise. One such exercise called for them to act strangely in public, so that people would ridicule them. For this exercise, bochurim from the Novardok yeshiva would enter a shop and ask for a product not sold there, such as watermelons in a drugstore or screws in a bakery. (Originally found in the Yated, posted online here)
In essence, we see that the plan was to instill a feeling that no matter what an individual or society might think, if I can act in a way that doesn’t make me feel embarrassed, the better off I am.
I don’t think we had a situation where a yeshiva student would go into Old Navy asking where the power drills are, and then insisting that the store really does carry them in stock. I have always thought it was more like a student or two going into store or shack “A” that sold hardware and asking if they carried any fresh bread. After being told, “No”, the yeshiva student would say, “Oh, my mistake. I must be confused. Have a nice day.”
There is a great book titled BEYOND THE SUN (long out of print) by R David Zaritzky (who studied in Novardok and also with the Chofetz Chaim in Radin). I had heard about the book in 1991 and found a copy 15 years later. Sadly, I loaned it out and somehow didn’t get it back. The book itself is viewed as a fictional account of the the Novardok system and has several profiles of the Alter and other key figures in the Novardok movement. As I recall, it discusses this same issue, focusing on this idea that a student in Novardok was trained not to be embarrassed by serving Hashem and doing what was right against the various anti-Torah movements of the time.
This whole exercise could have been viewed as a chillul Hashem, as Rafi suggests. At the time, though, most yeshiva students were getting a bad rap from the Maskillim. That’s part of the reason that in Slabdoka there was an emphasis on one’s clothes looking fit and proper (it might also have been a reaction to Novardok’s emphasis on most things non-materialistic).
Either way, today, I think most of us fall somewhere in the middle. We want to be Avdai Hashem and have the strength to be a Torah Jew in all situations, yet also want to give Klal Yisrael a “good name”. I try to stay away from chillul Hashem as much as I can, to the point recently, when we went on a family outing I was against bringing saltine cracker because of the crumbs that are left when the kids eat them. Maybe, I’m taking it a little too far?
A few links…
Rabbi Without A Cause discusses the ideal Shabbos programming on Shabbos.
Beyond BT has a great post on davening.
A Simple Jew writes about being at the right place at the right time.
R Micha Berger posts about R Dessler and his legacy (sorry I didn’t see in until this morning).
Sunday’s Spark of Mussar
R Yosef Yozel Hurwitz, the Alter of Novhardok, compared R Yisrael Salanter to a huge tree planted in a big river. The tree’s roots are completely submerged, only the treetop is seen.
From Sparks of Mussar by R Chaim Ephraim Zaitchik
Small Mussar Moments
Moment 1One morning, several weeks ago, I got a practical lesson in zerizus thanks to my 5 yr old daughter. She decided to read at the table instead of eating her cereal. When she “decided” to actually eat, her cereal was now soggy. She started crying because her “cereal was ruined for life, Abba, for life!”
I was taken back by the obvious mussar lesson. If something like cereal can be “ruined” by simply not choosing to eat it at the right time, then how much more can the opportunity to get close to Hashem be lost by not acting at the right time.
Moment 2
For some time now, my wife and I have been looking into purchasing Nok Hockey for the family. I had found two different national sporting goods chains that advertised it online. Going into both chains on the way home from work, I asked several employees where I could find the item. In both stores, I was given blank stares. It seemed that no one had ever heard of Nok Hockey. I had to explain exactly what the item looked like and how it was used. Again, this didn’t ring a bell. In the end, I went to the manager of each store and was told that it must be an “online item only”.
This reminded me of the exercises that students of the Novardhok school of mussar would partake in. They would often go into hardware stores and ask to purchase clothes, or go into clothing store and ask to purchase bread. These exercises were used to work on negating any trace of guy’vah (haughtiness). After these frustrating attempts, we resorted to eBay.
Moment 3
In the Hirhurim Parashah Roundup: Vayechi 5768 by Steve Brizel there was a link to an idea based on a teaching of R Shlomo Woble z”tl. If found these passages to be most interesting, as I have been trying to isolate some of my better traits lately.
“The Mashgiach said in the name of his rebbi, Rav Yerucham Levovitz z”l, that every person possesses an underlying middah, and if he would be cognizant of that middah he would be able to perfect himself. He elaborated that every person is born with one complete character trait, and through utilizing this trait to its fullest potential, one is able to perfect his character.
What is the way that we can become familiar with our underlying character trait? When the Mashgiach was asked, he answered, “If one would keep a daily accounting of the traits that arise in every given situation, after a few weeks he will be able to tell which trait manifests itself most often.”
If we can make an effort to recognize our strengths and weakness, after just a short while we might be able to transform the way we relate to the situations that arise on a daily basis.
This idea of recording when those traits some up has really helped me. I have been keeping a record of several traits that pop up in my daily actions and have taken time to recall them during my nightly Cheshbon HaNefesh. Then I added some ideas that I read from A Simple Jew’s conversation with his Rebbe that has only clarified things for me.
Moment 4
This past Sunday we went to an indoor sportsfest. One of the many sponsors for this event happened to be Adidis. They had a massive booth with a lot of sports activities for kids. The center attraction was the massive truck and trailer with their new ad campaign plastered everywhere, “Impossible Is Nothing”. My wife spied it from across the room and said, “Neil, you have to go check that out.”
More an a witty play on words, “Impossible Is Nothing” instantly reminded me of one of my favorite quotes from the Alter of Novhardok, R Yosef Yozel Hurwitz:
I never thought about whether I could do something, but only about whether I had to do it. And if something must be done, then Hashem will give the means of doing it.
Often times I fell that the only limit to what I can accomplish is the limit that I personally set for myself. This same quote from the Alter of Novhardok was recently expanded on in a post by Dixie Yid here.
Moment 5
Last week while driving home I saw the following sign in front of a non-Kosher restaurant, “Before you make your resolution, make your reservation”. I found it almost humorous, but this really showed me the greatness of Yiddishkeit. Do you ever hear a Rav in a shul or a Rebbe in a yeshiva telling people to go ahead and commit all the aveiros you want to in Elul, because you can do Teshuva? The secular world tends to tell people that you should do what makes you feel happy and worry about tomorrow, well, tomorrow. Really, they are speaking to the guf.
Our style of communication should be different, we should, in theory, address the neshama first. Maybe the sign should have said, “Make a reservation to make a resolution”, putting thought into what you want to change is only the first step. Bring it into action is the second. Mussar to myself, as usual.