On my drive home one day last week, I was listening a podcast about Tefillah and heard the following quote:
Schukeling during daving is fine, as I tell my son, but it’s not the main avodah of davening. Wanting to be a role model for our families (and ourselves) and not drawing too much attention to oneself is a fine line line. Most people who are really humble don’t draw attention to themselves, yet they make an impact. That’s is what the Kotzker is saying. Just because there’s a fire, you don’t have to see the smoke.